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Today, Businessweek featured an interesting story about the travails of re-branding K-Y Jelly.I have a couple suggestions for the K-Y company of how to kickstart a new campaign.Develop a brand new golf league. Pool the kicked-to-the-curb, forgotten tou…
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It what is reminiscent of AOL perusing farmland in MA , The R & A will start testing its players for performance-enhancing drugs. This needle-in-a-haystack approach will start with this years world amateur team championship in Cape Town South Africa.Is…
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One of the options of summertime, is that we can open the windows of our house and let the fresh air circulate throughout the rooms, blowing out the stuffiness. After awhile though, the fresh air in the home becomes populated with bugs of all sorts…….
