K-Y Jelly: branding problem solved!
Posted by JFB in Syndicated at 1:26 pm |
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Today, Businessweek featured an interesting story about the travails of re-branding K-Y Jelly.I have a couple suggestions for the K-Y company of how to kickstart a new campaign.Develop a brand new golf league. Pool the kicked-to-the-curb, forgotten tou…
